The fastest way to build consistency.

You don't need more motivation.
You need consequences.

Set 3 goals every day. Complete them, or pay.

3 goals a day
Flexible days off
Choose your penalty
Today's Goals
Complete before 22:00
Write 500 words for the new article
Review and merge the open PR
Send the invoice to the client

How it works

Five steps. No ambiguity. The system is rigid by design.

01

Configure your challenge

Choose duration (30, 120, or 365 days), workdays, deadlines, and your daily penalty amount.

02

Set 3 goals each day

Every workday, write exactly 3 goals. Specific. Measurable. Completable within your day.

03

Lock before deadline

Goals lock at your chosen time. After that, no edits. No additions. No renegotiation.

04

Complete before finish time

Mark all 3 complete before your finish deadline. Mark maximum one goal every 15 minutes.

05

Miss? You pay.

Miss the lock deadline, miss the finish, or skip a workday: your penalty is charged automatically.

Your daily routine

Every workday, the same ritual. Simple, effective.

01 Set your goals
Today's Goals
Locks at 10:00
02 Complete them
Today's Goals
Complete before 22:00
Run 5km before lunch
Review the client proposal
Ship the new feature
03 Day complete!
Today's Goals
Day complete! 🎉
Run 5km before lunch
Review the client proposal
Ship the new feature

This is not for everyone.

And that's the point.

Built for

  • Founders who know what to do but don't do it consistently
  • Freelancers who lose days to indecision and drift
  • Creators who ship in bursts but go dark for weeks
  • Remote workers with no external accountability

Not built for

  • People who want a habit tracker
  • People who need motivational content
  • People who want social features or streaks
  • People who want flexibility in their commitments

Real results

What our users say.

"I never thought I would be able to achieve so much in just 30 days!"

Bianca Gruber
Bianca Gruber
Marketing Expert

"I used to end every day not knowing if I'd actually moved the needle. With this, I know exactly what I committed to and whether I delivered. The penalty made me stop lying to myself."

Luca Petersen
Luca Petersen
Product Designer

"As an entrepreneur I had 50 priorities and got none of them done on time. Forcing myself to pick 3 completely changed how I start my mornings."

Alex Martin
Alex Martin
Founder at YetiClima

Pricing

One fee to start. No subscription. You only pay penalties if you fail.

Sprint
$10 to start
30 days
Flexible days off
You set the daily penalty
Completion cooldown: 15 min
Advanced
$15 to start
120 days
Flexible days off
You set the daily penalty
Completion cooldown: 15 min
Expert
$20 to start
365 days
Flexible days off
You set the daily penalty
Completion cooldown: 15 min

Why I built this

I built the tool I wish I’d found 15–20 years ago. It would have saved me a huge amount of time, money, and frustration.

I used to feel like I was stuck in a loop. I’d decide to focus on Goal A, and two hours later I’d already be chasing Goal B. Then, a week later, I’d find myself back at the exact same need to do Goal A. Which meant the whole week had drifted away. In other words, it was a lost week. Another lost week.

Every constraint in this system exists to prevent something that used to happen to me personally.

There are only 3 goals. Few enough to stay focused, but enough to avoid ending up with one huge, unapproachable goal. Many times, those 3 goals are really just 3 steps of one bigger goal. Framed this way, they become much more manageable and predictable.

There are also deadlines. Without deadlines, I wouldn’t take the goals seriously. I wouldn’t feel any urgency, and it would be easy to get to late at night without having even started.

Goals are locked and can’t be edited, because otherwise I’d rewrite them two hours later.

The penalty is daily. Not when you break the streak, and not only when you fail the final goal. That’s because the mind can easily accept one loss, even a big one. What it struggles to accept is failing day after day. You can’t quit, but you also can’t just accept the loss and rest.

Days off must be set at least the day before, so you can’t use them as an escape. You can plan for a doctor’s appointment, or even plan a proper rest day, but you can’t just decide, “I don’t feel like it today.”

The 15-minute cooldown between marking goals as complete is there to prevent cheating. Or at least comfortable cheating. Because otherwise I’d just mark everything as done in the last minute.

Every rule is a specific escape route I had to close off for myself.

I really hope it helps you.

Pablo.